Achieve Market Leadership

We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier.  LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube.  This is a keeper for sure!

View the cheat sheet/infographic here

With 2013 well underway, are you staying ontrack with your online presence?  

We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities.  Here are just a few:

Don’t: Substitute a social media page for a website.
Do: Get a professional website

Don’t: Build a “flashy” mobile website.
Do: Invest in a mobile-friendly website and skip heavy  design elements, like banners or videos in Flash, which might slow down the load  time, or not load at all for some mobile users

Don’t: Forget that happy customers are your best  advocates.
Do: Ask some of your best customers to share their positive  reviews, whether written or via video, to use on your social media pages,  company blog, and website to establish credibility for your business.

Read the full article here

We recently ran across this Huffington Post article  featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns.

Here is just a sampling:

1. Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.
2. 625,000 new users on Google+ every day
3. Facebook monthly active users now total nearly 850 million 
4.  56 percent of customer tweets to companies are being ignored

Check out all 100 facinating statistics here.

Five Social Media mistakes to avoid in the New Year—or any time of year!   

1. Take advantage of others misfortune
2. Ignore or delete customer service issues
3. Use a hashtags without thinking about potential risks
4. Promote your brand shamelessly
5. Be boring

To learn more about lessons learned from these mistakes, check out this CMO.com article

How can content marketing organizations remain search-friendly while adhering to best practices in social media?
Not long ago creating content that humans want to read and creating content pleasing to search engines were mutually exclusive.  Today, this is no longer the case.  According to Rand Fishkin at SEOmoz, the 5 best practices of content marketing while maximizing SEO search in an ethical way are:

1. Create content that people will have an incentive to share.
2. Do keyword research, so you don’t waste effort writing about things people don’t care about.
3. Put all your content on the same domain/subdomain. (e.g. don’t use blog.mysite.com, use mysite.com/blog)
4. Stand for something, and write about it.
5. Don’t separate your brand from your content.

“People don’t buy what you do, they buy why you do it.”

Read the article in it’s entirety here.

We recently came across this SocialMedia Examiner article with an interesting tip on increasing your YouTube marketing efforts.  The thought is that by integrating video into your Facebook posts you can increase your YouTube video views by three-fold.  Helpful step-by-step pointers using meta tags as well.

We think it’s good stuff, how about you?