Comments for Achieve Market Leadership

Comment on A Look At Inbound Marketing by Michelle

Michelle — Fri, 20 Apr 2012 05:15:38 +0000

Love the Infographic!

Comment on Google+’s Marketing Value by Best of B2B Marketing Zone for March 12, 2012 « Sales and Marketing Jobs

Best of B2B Marketing Zone for March 12, 2012 « Sales and Marketing Jobs — Wed, 14 Mar 2012 14:16:11 +0000

[...] Google+’s Marketing Value ACHIEVE MARKET LEADERSHIP | MONDAY, MARCH 12, 2012 [...]

Comment on YouTube for B2B Marketing – Really? by Judy Caroll

Judy Caroll — Mon, 06 Feb 2012 08:07:45 +0000

Youtube has definitely evolved into much more. It’s no longer just a video platform, it has become a social network. Because of it’s easy format and user friendly features, messages can now be spread immediately and effectively across the globe. So if marketers want to have a wider exposure for their products/services, Youtube can definitely do the job. By the way, thanks for all the knowledge.

Comment on 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing by Wes Thompson

Wes Thompson — Fri, 27 Jan 2012 22:48:25 +0000

Thanks for the post. Based on my experience, many B2B businesses are still struggling with Facebook as a channel, and your guidance here is instructive.

A couple of key points though (again, based on what I’ve seen):
1) Although there is a convergence taking place, there is still a substantial group of users that keep their contacts within LinkedIn and Facebook distinct from one another (i.e. Facebook more social, LinkedIn more business).
2) The profile of the target audience for a specific effort can be important for social media channel selection. Older and/or newer Facebook users illustrate different usage/sophistication patterns that might lead to better engagement via LinkedIn.

Comment on 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing by Jon

Jon — Tue, 15 Nov 2011 23:45:37 +0000

This is a great post. Honestly I find Linked In confusing and I agree that Facebook is better for just about everything.

cheers.

Comment on Lead Qualification – Qualifying campaign leads before you pass them to sales by manufacturers and suppliers

manufacturers and suppliers — Fri, 02 Sep 2011 05:22:56 +0000

I agree with your points in lead generation. i am also a business developer in a web development company. I wanted to appreciate your line of success in lead management that includes the pillar of Lead Qualification the process of consistently providing lead pools with a large percentage of pre-disposed buyers.

Comment on Why waste your money on B2B Social Media? by Bizz Duniya

Bizz Duniya — Thu, 18 Aug 2011 07:26:38 +0000

Hey you are absolutely right Glenn we have seen from the past years social media didn’t had a very huge impact on b2b business. we have been running business from the last many years but we have never found huge targets from the social networking.

Comment on Why waste your money on B2B Social Media? by NoudW

NoudW — Fri, 27 May 2011 12:44:46 +0000

I agree with you Glenn. One of the arguments to implement a B2B social media presence is the uncertainty of what happens if you don’t. It’s like in retail; you can only measure what you sell, not what you COULD have sold.

It’s not hard to imagine the benefits though, like you already pointed out.

Comment on Predicting Payoff of Channel Programs by Su

Su — Thu, 06 May 2010 20:13:05 +0000

Glenn, your perspective on channel funding that “disappears into a black hole” is right on. I’m particularly interested in learning about how to effectively measure the use of social media in marketing to partners. Looking forward to your future comments.

Comment on Lead Management Matters! by Steven Pekarthy

Steven Pekarthy — Mon, 29 Mar 2010 17:26:51 +0000

Hi Janna -

In my opinion, I would place this type of monitoring in different places depending on the type of product or service you are offering. If corporate changes are core to your business (e.g., you offer restructuring services, tax or audit services, M&A services), and a particular segment you target for the purpose of generating sales, there are some external services available for monitoring these type of events. In our framework, we would include this both in the:

- Contact Management: for changes within your companies’ existing customer base, or profiling of companies your solution addresses.
- Campaign Management: to create types of marketing campaigns that target these companies with specific lead generation campaigns once the events occur.

If however, you are monitoring from a Sales account perspective, I would place this type of monitoring more on the Sales & Channel Integration side, and leverage the specific target account teams to create account specific activities and targets to respond to corporate changes.

Thank you for your comment.

- Steven