http://www.achievemarketleadership.com/?p=145 Explore trends in enterprise marketing including product, channel, lead generation and interactive strategy. By Crimson Consulting Group. Thu, 09 Sep 2010 03:54:16 +0000 http://wordpress.org/?v=2.2 http://www.achievemarketleadership.com/?p=145#comment-396 Steve Lamont Thu, 06 Sep 2007 02:49:45 +0000 http://www.achievemarketleadership.com/?p=145#comment-396 Good for you! Too often VARs are "assumed" to be motivated to sell. Too often people forget the old adage of "sell to and sell through" where there needs to be a value proposition for BOTH the distributor and the end customer. Good for you! Too often VARs are “assumed” to be motivated to sell. Too often people forget the old adage of “sell to and sell through” where there needs to be a value proposition for BOTH the distributor and the end customer.

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