You could be right. The Amazon reviews work, in my opinion.

The difference here is that I would be pushing a product or service. I think some people will be turned off by doing it, and will be turned off by receiving endorsements, unless it’s done right.

Why not forward ads along with personal endorsements, linking the person with the brand with the first-hand experience?

Amazon reviews carry more weight (in total, with a healthy squint) than the NY Times blurb at the top of the page. Why not here?

Keep the “social” in “social media.”