Comments on: Creating Enterprise Communities with Your B2B Clients http://www.achievemarketleadership.com/?p=190 Explore trends in enterprise marketing including product, channel, lead generation and interactive strategy. By Crimson Consulting Group. Thu, 09 Sep 2010 03:25:25 +0000 http://wordpress.org/?v=2.2 By: Steve Lamont http://www.achievemarketleadership.com/?p=190#comment-1788 Steve Lamont Thu, 13 Dec 2007 17:00:32 +0000 http://www.achievemarketleadership.com/?p=190#comment-1788 This is a powerful insight. For so many years B2B sales & marketing lagged B2C, and was mostly about relationship selling, trade shows, and a few brochures. Now B2C marketers can learn a few tips from B2B, along the lines of what Rich Julius points out here. In addition, in some industries B2C marketers might do well to apply the B2B approach of managing multiple contact points and decision makers within an account. Telecom services is a good example of this where every member of a household is a user and decision maker for some aspect of the services -- whether fixed telephone lines, handsets, mobile services, or whatever. Few telecom providers have mapped these households in ways that B2B marketers know is important. Keep up the good fight Rich! This is a powerful insight. For so many years B2B sales & marketing lagged B2C, and was mostly about relationship selling, trade shows, and a few brochures. Now B2C marketers can learn a few tips from B2B, along the lines of what Rich Julius points out here.

In addition, in some industries B2C marketers might do well to apply the B2B approach of managing multiple contact points and decision makers within an account.

Telecom services is a good example of this where every member of a household is a user and decision maker for some aspect of the services — whether fixed telephone lines, handsets, mobile services, or whatever. Few telecom providers have mapped these households in ways that B2B marketers know is important.

Keep up the good fight Rich!

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