We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns.
Here is just a sampling:
- Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.
- 625,000 new users on Google+ every day
- Facebook monthly active users now total nearly 850 million
- 56 percent of customer tweets to companies are being ignored
Check out all 100 facinating statistics here.