In today’s world of information overload how do you stand out in the crowd?
Humor is a powerful way to make that initial connection and a great way to deliver results. Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky. We found this recent Social Media Today article with some helpful ‘digestable’ ways to think about diving in.
- Think witty, not comedy
- Stories, stories, stories
- The truth is funny
- Vet internally
- Get thee to a great ‘writery’
- Measure the ‘right’ things
- Start somewhere, even if it’s small