We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Here are just a few:
Don’t: Substitute a social media page for a website.
Do: Get a professional website
Don’t: Build a “flashy” mobile website.
Do: Invest in a mobile-friendly website and skip heavy design elements, like banners or videos in Flash, which might slow down the load time, or not load at all for some mobile users
Don’t: Forget that happy customers are your best advocates.
Do: Ask some of your best customers to share their positive reviews, whether written or via video, to use on your social media pages, company blog, and website to establish credibility for your business.
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