A recent post on eWeek’s Channel Insider detailed Intel’s plan to offer financial enhancements to its marketing program for partners, and also provide enhanced marketing opportunities through a partnership with Google.

It’s great to see that Intel is making it easier for channel partners to mass customize demand generation. Providing Intel Marketing dollars to make that happen is a validation of just how important both the channel and online media have become to big tech business.

Intel seems to be realizing that all too often, partners lack the marketing resources to drive effective demand generation. Smart vendors, like Intel, are addressing this deficiency by helping partners to plug into programs to increase joint sales.aaaa