Earth to Mark Zuckerberg, Earth to Mark Zuckerberg. Have you forgotten about your users?

OK, you’ve reversed course on portions of your advertising scheme, and done so in response to user complaints. I give you credit for that. However, I think you’ve forgotten that you are a two-sided platform. One side is your advertisers and the other is your users. You are serving your advertisers to the detriment of your users. To win a platform war (and believe me you are in a war that will last for a very long time), you need to serve both sides. If you lose one side of the platform, you lose the other side as well.

Your current advertising scheme (even with changes) is all about your advertisers. I can see no benefit to your users, only headaches. (See Facebook’s Social Ad Experiment)

If you continue down this path of making life more difficult for your users, they will go somewhere else (do you remember Friendster? Do you know what Ning is?)

Do other readers feel the same way I do?