Analyzing data is important in every aspect of marketing in order to fine tune programs and enhance market penetration. In the world of social media, this is a bit of a struggle. We’ve been using Radian6 as a Social Media Analytics tool for some time with our clients and I wanted to share the differentiators in their tool that our clients seem to like so much.
Time to discovery - results are FAST! Usually real-time or max 30 min for a really broad query.
Ability to drill down in queries. In other words you can do a search within a search. This is really valuable in being able to drill down into very specific things you want to know.
Ability to pull top results in different ways. Those of you who have pulled down a mass of comments in an analytics tool can appreciate how valuable it is to be able to bubble to the top and prioritize results… by Top 10 or by Twitter users, etc.
Radian6 put out this video to announce that they have some new product features coming out - you gotta love a company where the VP of Marketing does a decent Johnny Cash imitation! Looking forward to seeing the new features guys!
Amber Naslund said on March 4th, 2009 - IP:75.206.128.114
Hi Karen,
Thanks for the kind words, and the highlights of a few of Radian6’s capabilities. And as you mentioned, we’ve got some great new features that rolled out just this past weekend; you can check out an overview and some feature details on our blog at http://www.radian6.com/blog.
Thanks for your support, and we look forward to your feedback about the new enhancements.
Best,
Amber Naslund
Director of Community | Radian6
@AmberCadabra on Twitter
Hi Karen,
Thanks so much for the kind words. You and the team at Crimson bring superb skills to the table and we’re glad to have Radian6 as part of your tool set. Looking forward to lots of new projects together in the future.
Cheers,
Richard McInnis
Director, Business Development
Radian6
David Zeitman said on March 16th, 2009 - IP:98.207.223.154
I’ve been hearing a lot lately about social media analytics. And the solutions all sound great. But since social media is so human/personal, does an algorithm go far enough beyond pure data to provide the most appropriate/actionable insights?
Great. We were looking for the right Analytics partner for a loyalty-based travel ‘portal’. Arcane word but the definition still is relevant.
I look forward to checking them out. Client is in Canada as well.
Jane
Webtrends announced an important partnership with Radian6 at the Webtrends Engage 2009 Conference. From the Radian6 site:
The impact of social media on public relations and advertising is fundamentally changing the profession. Brand ownership is no lo…
Karen O'Brien said on April 17th, 2009 - IP:70.193.5.47
Yes, Radian6 continues to add partnerships that are not only strategic, but at an fast rate. In dicussions with them I am always impressed by the thoughtfulness that is put into what a marketer would find useful.
Hi Karen,
Thanks for the kind words, and the highlights of a few of Radian6’s capabilities. And as you mentioned, we’ve got some great new features that rolled out just this past weekend; you can check out an overview and some feature details on our blog at http://www.radian6.com/blog.
Thanks for your support, and we look forward to your feedback about the new enhancements.
Best,
Amber Naslund
Director of Community | Radian6
@AmberCadabra on Twitter