Viewing Social Media Audits as a New Standard Practice

What is a social media audit and why should you implement – on at least an annual basis? A social media audit is an examination of multiple factors of a social media marketing strategy implementation. The goal of the audit is to look inside and out to see if you can make adjustments and improvements in the effort to optimize your results. Audits help you reset priorities, measure results and chart your future course – and see social media through the lens of your audience.

I am often asked what the difference is between monitoring and an audit. Social media monitoring is about listening on a daily basis to what your audiences are talking about so you can respond real time. It’s basically showing up at the right time and right place. An audit is an in-depth process that would happen at least once a year to refine your strategy and implementation.

Experienced in social media marketing? If you are an experienced social media marketer and you would like to take your program to the next level, an audit will help to steer you in the right direction.

New to social media marketing? If you are new to social media marketing an audit will give you feedback on what your competitors are doing and how your customers are engaging in social media.

A social media audit helps you address these questions:

1. How can our social media implementation provide a competitive advantage?
2. Where should we focus our attention – or what will give us the best return?
3. What’s the most effective way to engage with partners and customers?
4. What’s the right metric to track, what’s the ROI?
5. Who should be executing social media in our company?
6. Can I get outside help to scale?

We’re providing a high level complimentary audit to prove the value of this approach. You can get an overview of what is included in an initial social media audit here. An audit will help you optimize your efforts and get more from your social media strategy and implementation because it will be implemented with your company objectives in mind. In addition, we bring in best practices and benchmarks on the type of results you can expect.

Crimson has been doing social media marketing for leading technology firms such as Microsoft, IBM, Cisco and others for over 4 years. We have a defined a repeatable approach and framework for social media marketing initiatives.

Our clients who are deeply engaged in social media marketing have found an annual audit provides the quantifiable and qualitative feedback that provides the rationalization for next year’s plans.

What do you think about the idea of an annual social media marketing audit? Please feel free to contact me to discuss or to set up your audit.