Do Social Media Fans Mean Business?

Leads that come from your social media campaigns may enter the sales funnel at an earlier stage in the buying process therefore need to be nurtured differently.  We recently read an interesting article that outlines 5 tips for moving these leads into the sales funnel:

1. Understand your sales funnel
2. Optimize your path to conversion
3. Provide opportunites for soft conversion
4. Nuture the social media lead differently
5. Measure your results

Read the article in it’s entirety here