According to a recent study, customers who interact with a brand via social media spend 20-40% more with that company than other customers. With the right marketing strategies in place, you can actually drive direct sales from social media.
Remember, both social broadcasting and social listening are key components of any solid social media campaign. This recent article from Marketing Profs expands on this and offers an overview of how to deploy a social media sales mechanism in your company.
What are you doing to drive direct sales via social media?