According to a recent study, customers who interact with a brand via social media spend 20-40% more with that company than other customers. With the right marketing strategies in place, you can actually drive direct sales from social media.
Remember, both social broadcasting and social listening are key components of any solid social media campaign. This recent article from Marketing Profs expands on this and offers an overview of how to deploy a social media sales mechanism in your company.
What are you doing to drive direct sales via social media?
Rick, I have to agree with your assessment of the different channels. Well said. The interesting thing we’re seeing now is a desire / demand by our clients to show “revenue impact” from social media. The good news is we’re starting to be able to do just that.
Thanks for your comment!
We maintain a company page on Facebook, LinkedIn, Twitter, Google+, Twitter, Pinterest and YouTube, all with different strategies and drivers. For our business, Internet marketing, we use Social Media to build awareness and add value to our target audience/prospects. For B2B business, LinkedIn and Twitter seem to be in the lead for driving business with Facebook a close second. Facebook reigns supreme for B2C. Google+ is about SEO through building authorship/authority and showing up in the personalized search results of our G+ network. Thanks for sharing.