If you have never organized a tweetchat, yet alone heard of them, this article is a great starting point to utilizing this powerful interactive marketing channel. Tweetchats work for most industries and topics and as much for B2B as B2C
May 022012
Engaging buyers is key. Interesting techniques based on findings from a collection of psychologists and neuroscientists who study ways to stimulate the brain. Adding ‘engagement energy’ may be the secret sauce to creating more compelling custom content and communications. These 10 engagement energy boosters are worth looking at.
Are you using any of these psychological principles when crafting marketing campaigns?
I recently read an article that offers great insight into the fast changing world of marketing. Here, the author argues that the distinctive trait of winning marketing functions will be their focus. It’s easy to see why. Marketing strategies are nowadays changing at an ADHD pace, in part due to all the “shiny objects” that are present in the marketing world. Great read for every marketer.
Apr 252012
We recently ran across this quick read which is a good starting point for your distribution channel strategy: brainstorm on channel selection, distribution intensity and integration.
Recent survey results state that 63% of B2B Marketers say their marketing mix isn’t meeting sales demand while 77% say they plan to expand or diversify their marketing strategies in 2012. Meanwhile, measuring marketing impact is still one of their biggest challenge. Have you identified the areas in your marketing mix that need to be changed or optimized?
Read the article, B2B Marketers: Use Big Data, New Tools to Evaluate, Execute, Evolve here
The social customer is redefining how people interact with brands and corporations. In fact, Gartner projects that the social CRM market will reach $1 billion in revenues by the end of 2012, up from $625 million in 2010. Is listening to conversations in real time to develop a clearer sense of customer preferences, engaging customers on their terms for a more personalized experience and using a customer’s trusted network part of your product marketing strategy?
Read Social Media Is Not Social CRM, but It Can Be With These Five Steps here
Traditional marketing is becoming increasingly difficult as people have adapted with “anti-marketing” shields. Inbound Marketing, on the other hand, takes that shield down with timely, interesting and educational content. This infographic illustrates the advantages and shortcomings of this up and coming marketing strategy.
Many marketers have turned to marketing automation to help achieve loftier goals while still being down a player or two. We found an interesting article with 5 tips on kicking your demand generation into gear:
- Build a welcome campaign
- Automate your webinars
- Run a lead-scoring program
- Send Sales website visitor reports
- Run a data-cleansing program
In a recent article, Forrester took another shot at tying Facebook fanbases to consumer activity and the numbers are worth a look. The last question and probably the most significant one is that of causality. What’s your take on the issue? Is Facebook marketing directly related to increased sales?
Apr 172012
We recently found the below at-a-glance look at pros and cons of current social media networking sites. Not a surprise that Google+ ranks high as “an excellent tool for brand management as well as content promotion for SEO purposes”
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